Keep Your Hotels digital ad performance running smoothly.

Built by hoteliers, for hoteliers... Hoteloil is a 7 year labor of love built for award winning hoteliers, to win more room nights and improve ROA across the most used Direct and OTA channels.

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All chains

All brands

All regions

Residence Inn Phoe…

Courtyard Denver N…

Hampton Inn Cotton…

Residence Inn La Q…

Courtyard Sedona

TownePlace Sierra …

13/13

Revenue

$1,065,275.00

Spend

$107,845.00

ROA

9.9

Bookings

1,629

Room Nights

3,848

Avg. Length of Stay

2.4 nights

CPC

$1.90

Clicks

56,800

Impressions

1,455,455

CTR / CVR

3.90% / 2.87%

Cost per Booking

$66.20

Revenue per Booking

$653.94

Jan 27, 2026 - Feb 26, 2026

Trends

Spend L

Revenue R

Clicks L

Bookings R2

Impressions R

Room Nights R2

ROA R2

Hotel Advertising Analytics

Fine-tune ad spend with data-driven insights

Optimizing hotel digital marketing spend across Expedia, Booking.com, and Koddi is complex—different channels, properties, and seasons all demand different budgets. Hoteloil brings all your ad performance data into one place so you can allocate spend where it matters most.

Track revenue, spend, ROA, CPC, CTR, CVR, and cost per booking at the portfolio, property, or channel level. Compare performance across chains and brands, identify underperforming campaigns, and shift budget to high-ROA properties.

Whether you manage a single property or a portfolio of hundreds, Hoteloil gives you the analytics to make smarter hotel advertising decisions—and improve ROA across every Direct and OTA channel.

Start optimizing

Portfolio metrics · Last 30 days

Revenue

—

+8.2%

Spend

—

-3.1%

ROA

—

+0.4

Bookings

—

+12%

Expedia · Booking.com · Koddi · Direct

Revenue trend · 24 weeks

Revenue

Spend

Bookings

24-week viewRevenue +12.4% MoM

Trend Intelligence

Identify trends before they peak—and act on them

Successful hotel advertising depends on spotting patterns early. Hoteloil aggregates revenue, spend, clicks, bookings, and ROA across Expedia, Booking.com, and Koddi into unified trend lines—so you see what's working and what isn't, in real time.

Compare multiple metrics on one chart, filter by chain, brand, or region, and drill down to individual properties. Our trend views help hotel marketing teams make faster decisions about where to increase hotel digital marketing spend and where to pull back—before seasonal shifts or competitor moves catch you off guard.

From portfolio-level dashboards to property-specific insights, Hoteloil turns fragmented OTA data into clear, actionable trends that drive better ROA and more room nights.

View trends

Hotel Digital Marketing

Spot performance patterns at a glance with interactive heatmaps

Effective hotel advertising requires more than raw numbers—you need to see when and where your ad spend drives results. Hoteloil's calendar heatmaps turn months of OTA and direct channel data into instant visual insights.

Identify peak revenue days, seasonal trends, and underperforming periods across Expedia, Booking.com, and Koddi. Compare spend vs. revenue side-by-side, blend metrics for deeper analysis, and fine-tune your hotel digital marketing strategy with data that speaks visually.

Built for hotel marketing teams managing multiple properties, our heatmap tools help you allocate ad budgets smarter and improve ROA across your entire portfolio.

Explore heatmaps

View:

Date range:

2026

Jan

Feb

Mar

Apr

Jan 17, 2026 – Apr 17, 2026

Column mapping

Revenue

Spend

ROA

Bookings

Templates reusable across all accounts

Modularity

Add custom sources. Map your data your way.

Not every channel fits a template. Hoteloil lets you define custom data sources—Meta Ads, Trivago, or any CSV—and map columns to canonical metrics with a few clicks.

Create reusable templates: choose the date column, segment (property or channel), and map each CSV header to revenue, spend, ROA, bookings, and more. One template, all your accounts.

Upload once, map once. Your custom sources appear in the dashboard alongside Expedia, Booking, and Koddi—unified reporting without custom code.

Create a custom source

Autopilot

Steer your Ads, hands free.

No spreadsheets. No manual bidding. No guessing. Our AI optimizes your ad spend across channels over time, and you get the results.

Proven hotel ad agency at a fraction of the cost. Last year we saw a 32% revenue lift and an 8% ROA improvement.

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Platform

Built for hotel marketing teams

Portfolio dashboards, ad spend tracking, and corporate reporting across Expedia, Booking, and Koddi.

Portfolio Dashboard

Aggregate revenue, spend, and ROA across all properties and channels in one unified view.

Corporate Reporting

Automated reports, schedules, and channel-level breakdowns delivered on your timeline.

Calendar & Heatmaps

Visualize performance trends and patterns over time with interactive calendar heatmaps.

Data Integration

Expedia, Booking, Koddi, Pace. One place for all your ad performance data.

Leaderboard

Compare properties and campaigns at a glance. Know who is winning—and why.

Billing

Flexible pricing for hotel groups and portfolios. Scale without friction.

See all features

Ad spend performance

One dashboard. All Your Data.

Track revenue, spend, and ROA across Expedia, Booking, and Koddi. Get started in minutes.

Get started today.

Hoteloil dashboard — revenue, spend, ROA, and trends

Keep your hotel's digital performance running smoothly.

Built for award chasing hoteliers, by award winning hoteliers.

One simple subscription to view your hotel analytics and reporting with ease.

Lock in Year One Pricing

Ad Intelligence Dashboard

Hoteloil Pro

The Digital Advertising Intelligence Dashboard for hoteliers

$74.95$59.95/month

Billed monthly

Portfolio dashboard with unified metrics
Corporate reporting and scheduled exports
Calendar heatmaps and trend visualization
Expedia, Booking, Koddi, Pace data integration
Property and campaign leaderboards
Custom data sources and column mapping
Multi-account and team management
API access for custom integrations

Agency

Hoteloil Autopilot

Full-service agency management for hotel portfolios

1.0-1.8%

of monthly revenue generated

Full-Service hotel Ad Agency
Autopilot AI Powered Advertising Analytics
Strategic media planning and optimization
Hands-free hotel advertising management
Budget pacing and forecasting
$0 commissions until 7x ROA
Invoice and commission automation
Monthly performance reporting

*$2,500 monthly minimum spend required